{"id":11925,"date":"2021-07-15T15:31:10","date_gmt":"2021-07-15T13:31:10","guid":{"rendered":"https:\/\/www.mainstream.rs\/?p=8799"},"modified":"2024-10-30T10:03:39","modified_gmt":"2024-10-30T10:03:39","slug":"digitalizacija-mora-biti-uradjena-strateski","status":"publish","type":"post","link":"https:\/\/mainstream.eu\/sr\/blog\/digitalizacija-mora-biti-uradjena-strateski\/","title":{"rendered":"Da bi bila uspe\u0161na, digitalizacija mora biti ura\u0111ena strate\u0161ki"},"content":{"rendered":"\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Prva poslovna zapovest u post-Covid svetu je agilnost \u2013 sposobnost jedne kompanije da se brzo prilagodi novonastalim okolnostima i nastavi biznis nesmetano. Ova izuzetno va\u017ena organizaciona vrlina bila je modus operandi za sve kompanije kojima je IT primarna (ili jedina) delatnost i pre korone, me\u0111utim, <a href=\"https:\/\/www.mainstream.rs\/uticaj-covid-19-na-globalnu-ekonomiju-i-kako-cloud-moze-da-pomogne\/\" class=\"ek-link\">izrazito nepredvidiva situacija nastala usled globalne krize<\/a> u\u010dinila je agilnost klju\u010dnim \u201ebiti ili ne biti\u201c faktorom, u kojoj god industriji da poslujete.<\/p>\n\n\n\n<p>Pri\u010da o va\u017enosti pravovremene ali i pravilne reakcije i poslovnog delanja ne bi bila potpuna bez <a aria-label=\"Intelisale (opens in a new tab)\" href=\"https:\/\/intelisale.com\/sr\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Intelisale<\/a>. Softverska kompanija iz Beograda je u 2020. zabele\u017eila poslovni rast i demonstrirala vrhunsku sposobnost da klijentima transformi\u0161e poslovanje i napravi bitne promene \u2013 nekima i u roku od jednog dana! U 2021, njihovo <a aria-label=\"B2B i B2C re\u0161enje za unapre\u0111enje prodaje ulistano je na Mainstream Cloud Marketplace (opens in a new tab)\" href=\"https:\/\/marketplace.mainstream.rs\/resenja\/intelisale\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">B2B i B2C re\u0161enje za unapre\u0111enje prodaje ulistano je na Mainstream Cloud Marketplace<\/a>, a mi smo o tome i mnogo \u010demu drugom razgovarali sa Nemanjom Mali\u0161i\u0107em, CEOm ove kompanije \u010diji smo ponosni partner.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Zbog \u010dega ste odlu\u010dili da svoja re\u0161enja ponudite na Marketplace-u? Koje su glavne prednosti za va\u0161e korisnike (izme\u0111u ostalog i u optimizaciji re\u0161enja) i kako vidite saradnju Intelisale-a i Mainstream-a sa aspekta stvaranja poslovne vrednosti?<\/strong><\/h5>\n\n\n\n<p>Kad se bavimo unapre\u0111enjem poslovanja svojih klijenata, veoma nam je bitno da na\u0111emo partnere koji dele istu viziju sa nama, kakvog imamo u Mainstream-u, koji kao i mi zastupa pristup objedinjavanja re\u0161enja, pru\u017eaju\u0107i potencijalnim klijentima mogu\u0107nost da imaju \u201csve na jednom mestu\u201d, u cloud okru\u017eenju.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Kakve vrste problema re\u0161avaju Intelisale proizvodi i kojim sve korisnicima je namenjena va\u0161a platforma?<\/h5>\n\n\n\n<p>Poslovanje svojih klijenata unapre\u0111ujemo kroz digitalnu transformaciju baziranu na omnichannel pristupu prodaji i komunikaciji. Prvenstveno smo orijentisani na B2B i B2B2C klijente, kroz vi\u0161e industrija, i zahvaljuju\u0107i temeljnoj analizi okru\u017eenja pre izrade re\u0161enja i modularnosti funkcionalnosti, u stanju smo da na\u0161a re\u0161enja lako i brzo prilagodimo bilo kojoj industriji po\u0161tuju\u0107i specifike te industrije u potpunosti, i odgovaraju\u0107i na sve zahteve klijenata.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Jedan od efekata kovid krize je <a href=\"https:\/\/www.mainstream.rs\/cloud-kao-odgovor-na-e-commerce-trendove\/\" class=\"ek-link\">nagli uspon e-commerca<\/a>. Koje glavne stavke B2B i B2C kompanije treba da uzmu u obzir kako bi klijentima ponudite kvalitetno iskustvo online kupovine? Kako im va\u0161e re\u0161enje u tome poma\u017ee?<\/strong><\/h5>\n\n\n\n<p>Vodimo se principom da se u digitalizaciju poslovanja, koliko god ona bila klju\u010dna za uspeh i opstanak svake kompanije, bez obzira na veli\u010dinu, ne sme olako ulaziti. Iako je pandemija dodatno ubrzala neke procese, mora se pa\u017eljivo sagledati situacija u kojoj se kompanija nalazi organizaciono, koje su njene potrebe i koja tehnolo\u0161ka re\u0161enja su neophodna. Pogotovo kada je u pitanju digitalizacija; da bi ona bila pravilno sprovedena, svim kanalima se mora dati isti zna\u010daj, odnosno ne sme jedan kanal da bude \u201cbolji\u201d od drugog kanala ni na koji na\u010din, bilo da je u pitanju a\u017eurnost podataka, fokus zaposlenih, ili jednostavnost pristupa, jer svi kanali moraju biti integrisani kao jedan. Stoga svako re\u0161enje koje izra\u0111ujemo za klijenta baziramo na omnichannel pristupu i komunikacionih i prodajnih kanala.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mainstream.eu\/wp-content\/uploads\/2021\/07\/nemanja-malisic.jpg\" alt=\"\" class=\"wp-image-8803\"\/><figcaption class=\"wp-element-caption\">Nemanja Mali\u0161i\u0107, CEO @ Intelisale<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Kada se digitalno transformi\u0161e kompanija koja je do sada prodavala samo putem terenskih predstavnika, ili samo iz radnje, ili samo preko telefona, prirodno \u0107e taj kanal smatrati \u201epouzdanijim\u201d, a novi kanali \u0107e se tretirati nejednako sa \u201ecore business-om\u201d. Ali taj na\u010din razmi\u0161ljanja ne sme postojati u organizaciji koja \u017eeli uspe\u0161no da se digitalno transformi\u0161e, i jedino omnichannel pristup obezbe\u0111uje integrisanost i samim tim jednak zna\u010daj svih kanala.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/marketplace.mainstream.rs\/da-bi-bila-uspesna-digitalizacija-mora-biti-uradjena-strateski\/\" target=\"_blank\" aria-label=\"Ceo tekst o uspe\u0161noj digitalnoj transformaciji u doba korone pro\u010ditajte na Marketplace blogu. (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Ceo tekst o uspe\u0161noj digitalnoj transformaciji u doba korone pro\u010ditajte na Marketplace blogu.<\/a><\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prva poslovna zapovest u post-Covid svetu je agilnost \u2013 sposobnost jedne kompanije da se brzo prilagodi novonastalim okolnostima i nastavi biznis nesmetano.<\/p>\n","protected":false},"author":1,"featured_media":8813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[181,182,183,184,185,186],"class_list":["post-11925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-b2b-prodaja","tag-b2b-softver","tag-b2c-prodaja","tag-cloud-marketplace","tag-digitalizacija","tag-intelisale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Da bi bila uspe\u0161na, digitalizacija mora biti ura\u0111ena strate\u0161ki - Mainstream<\/title>\n<meta name=\"description\" content=\"Digitalizacija u Srbiji podstaknuta je Covid krizom. Kako su se doma\u0107e kompanije u tome sna\u0161le, pri\u010damo sa Nemanjom Mali\u0161i\u0107em iz Intelisale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mainstream.eu\/sr\/blog\/digitalizacija-mora-biti-uradjena-strateski\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da bi bila uspe\u0161na, digitalizacija mora biti ura\u0111ena strate\u0161ki - Mainstream\" \/>\n<meta property=\"og:description\" content=\"Digitalizacija u Srbiji podstaknuta je Covid krizom. 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