{"id":15329,"date":"2024-01-11T13:35:24","date_gmt":"2024-01-11T13:35:24","guid":{"rendered":"https:\/\/mainstream.eu\/blog\/\/"},"modified":"2024-10-30T09:43:52","modified_gmt":"2024-10-30T09:43:52","slug":"e-commerce-hosting-najcesce-greske","status":"publish","type":"post","link":"https:\/\/mainstream.eu\/sr\/blog\/e-commerce-hosting-najcesce-greske\/","title":{"rendered":"E-commerce hosting &#8211; naj\u010de\u0161\u0107e gre\u0161ke"},"content":{"rendered":"\n<p>Kada je re\u010d o hosting re\u0161enju za va\u0161 <a href=\"https:\/\/www.mainstream.rs\/zasto-mainstream\/ecommerce-hosting\/\">e-commerce vebsajt<\/a>, te\u0161ko da sebi mo\u017eete da priu\u0161tite propuste. Budu\u0107i da je u ovom kontekstu sajt osnova funkcionisanja svih poslovnih operacija i glavna ta\u010dka kontakta mu\u0161terija sa va\u0161im brendom, izuzetno je va\u017eno da odaberete pouzdan hosting i obezbedite najbolje mogu\u0107e iskustvo onlajn kupovine.<\/p>\n\n\n\n<p>Me\u0111utim, \u010desto se de\u0161ava da usled neiskustva ili nedostatka pravih informacija, vlasnici e-commerce kompanija donesu lo\u0161e odluke koje ih ko\u0161taju novca ili \u010dak reputacije.<\/p>\n\n\n\n<p>Istina je da se na gre\u0161kama u\u010di, ali je uvek bolje u\u010diti na tu\u0111im gre\u0161kama, zar ne?<\/p>\n\n\n\n<p>Danas vam skre\u0107emo pa\u017enju na nekoliko naj\u010de\u0161\u0107ih hosting gre\u0161aka iz e-commerce sveta koje valja izbe\u0107i.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mainstream.eu\/sr\/blog\/e-commerce-hosting-najcesce-greske\/#1_Nedostatak_razumevanja_za_razlike_koje_postoje_izmedju_vise_opcija_hosting_resenja\" >#1 Nedostatak razumevanja za razlike koje postoje izme\u0111u vi\u0161e opcija hosting re\u0161enja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mainstream.eu\/sr\/blog\/e-commerce-hosting-najcesce-greske\/#2_Insistiranje_na_tome_da_infrastruktura_bude_unutar_kompanije_uprkos_nepostojanju_strucnog_in-house_tima\" >#2 Insistiranje na tome da infrastruktura bude unutar kompanije, uprkos nepostojanju stru\u010dnog in-house tima<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mainstream.eu\/sr\/blog\/e-commerce-hosting-najcesce-greske\/#3_Losa_komunikacija_medju_ucesnicima_projekta\" >#3 Lo\u0161a komunikacija me\u0111u u\u010desnicima projekta<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Nedostatak_razumevanja_za_razlike_koje_postoje_izmedju_vise_opcija_hosting_resenja\"><\/span><a><\/a>#1 Nedostatak razumevanja za razlike koje postoje izme\u0111u vi\u0161e opcija hosting re\u0161enja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>U Srbiji, hosting se jo\u0161 uvek posmatra kao sporedna stvar u poslovanju. Pre\u010desto se de\u0161ava da je iz ugla rukovodioca kompanije hosting samo kompjuter koji funkcioni\u0161e, a ovako nepotpuno shvatanje mo\u017ee imati ozbiljne posledice.<\/p>\n\n\n\n<p>Rukovodioci kompanija umeju da pogre\u0161e pri izboru hostinga i to naj\u010de\u0161\u0107e iz \u017eelje da izbegnu nepotrebne tro\u0161kove. Ovde se mo\u017ee desiti da jeftinije ipak ispadne skuplje, jer neadekvatan hosting koji nema zadovoljavaju\u0107e performanse mo\u017ee naneti veliku \u0161tetu i kasnije neplanirane tro\u0161kove.<\/p>\n\n\n\n<p>Pogre\u0161ne procene dovode do odluka da se svi resursi dodele jednom serveru, a ne razimi\u0161lja se \u0161ta se de\u0161ava ukoliko ovaj server prestane da radi. Pogodili ste &#8211; sve staje. Dakle, ovde je neophodan element redundancije, tj. mora postojati dodatni server u sklopu data centra na kojem se vr\u0161i replikacija podataka i koji igra klju\u010dnu ulogu u <em>backup<\/em>-u.<\/p>\n\n\n\n<p>Za e-commerce kompanije, u pitanju su ozbiljni IT izazovi, poput visokog broja poseta i transakcija koje se obavljaju direktno putem sajta. Ukoliko infrastruktura nije skrojena tako da pru\u017ei visoku bezbednost, stabilnost i stalnu dostupnost \u010dak i pod ovakvim teretom poslovanja &#8211; postoji realna mogu\u0107nost da do\u0111e do pada servera i <em>downtime<\/em>-a, pa prema tome i do gubitka novca.<\/p>\n\n\n\n<p>Zbog toga je bolje prona\u0107i pouzdanog, stru\u010dnog sagovornika iz hosting sveta sa kojim mo\u017eete otvoreno da razgovarate, uradite sveukupnu analizu tro\u0161kova i detaljnu analizu poslovnih potreba, kako bi se predupredile kasnije neprijatnosti. Re\u0161enje mora da odra\u017eava balans izme\u0111u poslovnih, finansijskih i infrastrukturnih potreba.<\/p>\n\n\n\n<p>Najbolje od svega? Odgovaraju\u0107e i kvalitetno hosting re\u0161enje visokih performansi nije neminovno i skuplje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Insistiranje_na_tome_da_infrastruktura_bude_unutar_kompanije_uprkos_nepostojanju_strucnog_in-house_tima\"><\/span><a><\/a>#2 Insistiranje na tome da infrastruktura bude unutar kompanije, uprkos nepostojanju stru\u010dnog <em>in-house<\/em> tima<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vo\u0111eni logikom da fizi\u010dka blizina infrastrukture tako\u0111e zna\u010di i bolju kontrolu i manje tro\u0161kova, rukovodioci e-commerce kompanija umeju da donesu odluku da celokupan hosting sistem dr\u017ee pod krovom svoje kompanije &#8211; \u010dak i ukoliko nemaju visokostru\u010dan tim koji bi se brinuo o sistemu.<\/p>\n\n\n\n<p>Me\u0111utim, ovakvo razmi\u0161ljanje zapravo nije najispravnije.<\/p>\n\n\n\n<p>Eksternalizacija infrastrukture je veoma isplativo re\u0161enje koje, ne samo da deluje rastere\u0107uju\u0107e po poslovne operacije i po same zaposlene, ve\u0107 i omogu\u0107uje stru\u010dnu podr\u0161ku u svakom trenutku. Ukoliko imate tim koji nije dovoljno iskusan kada je u pitanju korisni\u010dko iskustvo ili brzina potrala (\u0161to je za e-commerce veoma va\u017eno), neki od problema mogu delovati fantomski i razvla\u010diti se dugo vremena, prave\u0107i \u0161tetu tiho i neprimetno, negde u pozadini.<\/p>\n\n\n\n<p>Najgori scenario podrazumeva nedostupnost sajta ili ranjivosti u pogledu bezbednosti. Kada je re\u010d o za\u0161ti\u0107enosti osetljivih podataka onlajn koji se nu\u017eno dele prilikom kupovine, nijedan e-commerce brend ne \u017eeli da ostavi ni zrnce sumnje kod korisnika i ostavi prostora za pretpostavku da postoji mogu\u0107nost da ovi podaci nisu sasvim bezbedni.<\/p>\n\n\n\n<p>Bezbednost je element koji ljudi ne uzimaju dovoljno ozbiljno. Ovo je slu\u010daj \u010dak i sa veoma ozbiljnim i uspe\u0161nim rukovodiocima.<\/p>\n\n\n\n<p>\u010cini se da, kada \u010dujemo o kra\u0111i identiteta onlajn ili preusmerenim transakcijama i najrazli\u010ditijim zloupotrebama li\u010dnih podataka &#8211; uvek pomislimo da se to ne mo\u017ee dogoditi nama i na\u0161em biznisu. Tome je dokaz i <a href=\"https:\/\/www.hiscox.co.uk\/cyber-readiness-report\/\">istra\u017eivanje kompanije Hiscox<\/a> koje je pokazalo da vi\u0161e od pola (\u010dak 53%) anketiranih e-commerce kompanija nemaju adekvatan odgovor ili pripremljenu strategiju za odbranu od eventualnog hakerskog napada.<\/p>\n\n\n\n<p>Pouzdani hosting provajder podrazumeva stru\u010dan tim koji je sposoban da unapred mapira propuste koji mogu nastati nesavesnim pona\u0161anjem klijenta (bilo da je re\u010d o svesnim ili nesvesnim gre\u0161kama), kao i da napravi sistemsko okru\u017eenje koje potencijalnu \u0161tetu svodi na minimum, a brzinu oporavka di\u017ee na maksimum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Losa_komunikacija_medju_ucesnicima_projekta\"><\/span><a><\/a>#3 Lo\u0161a komunikacija me\u0111u u\u010desnicima projekta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Svakako najve\u0107i problem kada je re\u010d o poslovnoj saradnji jeste lo\u0161a komunikacija izme\u0111u svih strana koje u\u010destvuju.<\/p>\n\n\n\n<p>U kontekstu hostinga, u pitanju su tri strane: provajder, sam klijent i programeri.<\/p>\n\n\n\n<p>To automatski zna\u010di da za svaki pojedina\u010dni problem postoje tri razli\u010dite perspektive koje se neretko sukobe, \u010dime se ra\u0111a opasnost da se na kraju naprave lo\u0161i kompromisi i postigne dogovor o re\u0161enju koje je rizi\u010dno ili neadekvatno.<\/p>\n\n\n\n<p>Odgovorni i stru\u010dni hosting partneri ne dozvoljavaju implementaciju sistema koje nije dobar izbor za specifi\u010dan slu\u010daj kompanije, ve\u0107 pronalaze na\u010din da se svi benefiti na pravi na\u010din iskomuniciraju, kao i da se jasno predo\u010de opasnosti i rizici.<\/p>\n\n\n\n<p>Uzmimo <a href=\"https:\/\/mainstream.eu\/sr\/studije-slucaja\/gigatron\/\">primer na\u0161eg klijenta Gigatrona, kompanije koja se oslanja na napredni e-commerce sistem <\/a>i koja ne mo\u017ee da priu\u0161ti ni\u0161ta manje od vrhunskog servisa za svoje mu\u0161terije. Uobi\u010dajeno poslovanje Gigatrona podrazumeva i povremene nagle skokove u broju onlajn poseta i transakcija, zbog \u010dega je bilo neophodno revidirati i unaprediti njihovu postoje\u0107u infrastrukturu.<\/p>\n\n\n\n<p>Mainstream je u tom smislu prepoznat kao pouzdan partner koji je uzeo proaktivnu ulogu u procesu i delovao kao centralna ta\u010dka komunikacije kroz koju sve prolazi, u\u010destvuju\u0107i od po\u010detka u svim fazama planiranja koje se ti\u010du pove\u0107anja infrastrukturnog kapaciteta. Implementirano re\u0161enje (izolovano cloud okru\u017eenje i managed hosting) omogu\u0107ilo je sigurno funkcionisanje sistema, a na zadovoljstvo i Gigatrona i nas &#8211; Mainstream je po dogovoru preuzeo odgovornost za odr\u017eavanje sistema, uz stalnu podr\u0161ku (24\/7) i konsalting.<\/p>\n\n\n\n<p>Kada imate stru\u010dnog partnera koji zna na koji na\u010din da optimizuje infrastrukturu (tj. kako da izvu\u010de vi\u0161e od infrastrukture i omogu\u0107i stabilniji, br\u017ei i bolji rad sistema), vi zapravo omogu\u0107ujete bezbri\u017eno vo\u0111enje svog posla.<\/p>\n\n\n\n<p>Konsultacije oko potencijalnih problema su vam uvek dostupne, sistem je pod stalnim monitoringom, a odli\u010dna skalabilnost sistema nudi realnu opciju za lako dodavanje resursa, bilo da su u pitanju serveri, procesor, memorija, prostor za skladi\u0161tenje.<\/p>\n\n\n\n<p>Da li ste spremni da optimizujete svoje IT tro\u0161kove i unapredite svoju infrastrukturu, pa prema tome i va\u0161e e-commerce poslovanje? Nemojte rizikovati nepromi\u0161ljene gre\u0161ke: kontaktirajte Mainstream na business@mainstream.rs i iskoristite mogu\u0107nost besplatnih konsultacija!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kada je re\u010d o hosting re\u0161enju za va\u0161 e-commerce vebsajt, te\u0161ko da sebi mo\u017eete da priu\u0161tite propuste.<\/p>\n","protected":false},"author":4,"featured_media":2358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-15329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce hosting - naj\u010de\u0161\u0107e gre\u0161ke - Mainstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mainstream.eu\/sr\/blog\/e-commerce-hosting-najcesce-greske\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce hosting - naj\u010de\u0161\u0107e gre\u0161ke - Mainstream\" \/>\n<meta property=\"og:description\" content=\"Kada je re\u010d o hosting re\u0161enju za va\u0161 e-commerce vebsajt, te\u0161ko da sebi mo\u017eete da priu\u0161tite propuste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mainstream.eu\/sr\/blog\/e-commerce-hosting-najcesce-greske\/\" \/>\n<meta property=\"og:site_name\" content=\"Mainstream\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-11T13:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T09:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mainstream.eu\/wp-content\/uploads\/2019\/05\/Slide1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mainstream\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mainstream\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mainstream.eu\\\/sr\\\/blog\\\/e-commerce-hosting-najcesce-greske\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mainstream.eu\\\/sr\\\/blog\\\/e-commerce-hosting-najcesce-greske\\\/\"},\"author\":{\"name\":\"Mainstream\",\"@id\":\"https:\\\/\\\/mainstream.eu\\\/sr\\\/#\\\/schema\\\/person\\\/2641be85ce58ab61df2554de02b325d3\"},\"headline\":\"E-commerce hosting &#8211; 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